brand
Forms
- Plural
- brands
- present (v1)
- brand
- past (v2)
- branded
- past participle (v3)
- branded
- present participle
- branding
- 3rd person singular
- brands
Definitions
1.A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask.
- The indelible word "homosexual," like a brand that grew deeper and redder every day, became increasingly hard to conceal and to ignore.
2.The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public.
- The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
- Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
3.A specific product, service, or provider so distinguished.
- Some brands of breakfast cereal contain a lot of sugar.
4.A branding iron.
1.To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
- When they caught him, he was branded and then locked up.
- The ranch hands had to brand every new calf by lunchtime.
- Man's flesh they eat: their own they paint and sear, / branding with burning iron, usage fere!
2.To make an indelible impression on the memory or senses.
- Her face is branded upon my memory.
3.To stigmatize, label (someone).
- He was branded a fool by everyone that heard his story.
- As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
- I had never defrauded a man of a farthing, nor called him knave behind his back. But now the last rag that covered my nakedness had been torn from me. I was branded a blackleg, card-sharper, and murderer.
4.To associate a product or service with a trademark or other name and related images.
- They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
Frequency
Overall
Uncommon· #2187
By learning goal
- Everyday conversation
- Rare
- General reading & writing
- Uncommon
- Academic
- Rare
- Literature
- Rare
Etymology
From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic *brinnaną (“to burn”), possibly from Proto-Indo-European *bʰrewh₁- (“to boil; brew”).